Think In Multiple Modalities; Sight, Sound, Smell, Feel, Taste

It pays to remember that there are five different senses to attract people's attention and make your club more memorable. Look at every touch point and see how you can enhance it at every level every modality not just one. You know what I mean, the smell of a charbroiled hamburger just around lunchtime waffling over the 9th green for a patio grill. A whiff of fresh brewed Starbucks coffee in the morning as you enter the clubhouse. . . . (to read the remainder of this article, please log in below.)
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