50:50 Memberships

50:50 Memberships

Michael Braidwood

The 50: 50 deal takes a bit of working out and cooperation from a neighboring club. Years ago a lot of people were members of multiple clubs, but this has declined for mainly economic reasons. However there will still be enough of your members who can afford and who would like the opportunity to be a member of another club too.

Here is how it works - cut a deal with a neighboring club who has a similar fee structure to you and offer them 50 half-price memberships for their members to take up and in return they do the same. In order for someone to take advantage of the scheme, they must be a fully paid-up member of one or other of the clubs. For example, if your membership is £1,000 and your neighboring club has a membership of £1,000 then 50 of your members are entitled to join both for a bargain price of £1,500.

Each club benefits by £25K and the member can only ever be in one place at any one time!