Golf Operator Association

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FEATURED ARTICLES
How to Run A Successful Outing Lead Generation, Telemarketing Campaign How to Run A Successful Outing Lead Generation, Telemarketing Campaign
Andrew Wood
In a world of Do Not Call Lists and gate keepers you need a proven system to get your offer to the correct person every time. This system has produced a minimum of 400 qualified leads for every outings campaign that we have run in a metro area. You have the choice of either running your campaign in house (either with your own staff or by bringing in a temporary staff member, like a college student or a temp service to help) or you can also outsource your campaign to a professional company that... keep reading

How to Drive Traffic to Your Outings Direct Sales Website How to Drive Traffic to Your Outings Direct Sales Website
Andrew Wood
Obviously somebody who is Googling golf outings is a highly motivated prospect so it's important for you to be at or near the top of the search engine results. In more highly competitive markets where lots of clubs are jockeying for top search engine rankings, it may even make sense to allocate additional marketing dollars on SEO and Pay Per Click (PPC) campaigns. This is especially true when we keep in mind that a typical outing at your club means an influx of several thousand dollars in one day. keep reading

Capitalizing on Your Club's "Thing!" Capitalizing on Your Club's "Thing!"
Andrew Wood
When we think of our most memorable experiences, it is our memory of the feeling we had at that moment that shaped and defined the experience. Although we can rarely pinpoint the specific events and details that triggered those feelings, we do know that all the elements combined just right made the moment and experience perfect. I define these elements as the "intangibles": the rhythm and details that together have both created and enhanced the overall sensory experience. keep reading

Make an Impression with Your Club's Networking Opportunities! Make an Impression with Your Club's Networking Opportunities!
Andrew Wood
One of the key areas I think is seriously under utilized at private clubs is the promotion of networking opportunities. Especially in today's world when members are demanding more value than ever and what could be better than offering the high percentage of your business owners, business. keep reading

Invite Them Back! Invite Them Back!
Andrew Wood
As you well know, situations in people lives change, the ups and downs of a business, career or health issues can change people's financial situation or perspective quickly. Aging parents, family commitments and injury but as quick as things can go wrong things can also come back. New job, inheritance, new spouse or hip replacement could all be the catalyst that turns things back in your favor but most clubs never ask! keep reading

Sponsored Range Balls Sponsored Range Balls
Andrew Wood
Now here's one I had not seen before but, hey, why not? A resort in Spain had their range balls bought by the local McDonalds at a cost of $8,000. Now that's a savings that is good are earning the money because someone has to buy the range balls -- why not McDonalds? keep reading

Think In Multiple Modalities; Sight, Sound, Smell, Feel, Taste Think In Multiple Modalities; Sight, Sound, Smell, Feel, Taste
Andrew Wood
It pays to remember that there are five different senses to attract people's attention and make your club more memorable. Look at every touch point and see how you can enhance it at every level every modality not just one. You know what I mean, the smell of a charbroiled hamburger just around lunchtime waffling over the 9th green for a patio grill. A whiff of fresh brewed Starbucks coffee in the morning as you enter the clubhouse. keep reading

Make an Impression with Your Club's Service Make an Impression with Your Club's Service
Andrew Wood
It is easy to forget that the people we serve can leave at any time. If they leave with an unsolved problem, they are liable to tell a whole bunch of people about that problem. According to the best studies, here is a breakdown of why people stop doing business with any particular person or company. The greatest percentage of loss can be avoided if you train your staff well. keep reading

Make an Impression With Your Club's Youtube Channel Make an Impression With Your Club's Youtube Channel
Andrew Wood
YouTube is an amazingly cheap and powerful tool to create buzz for your club that basically gives you the ability to create your own TV show. Now if used correctly that's not just power, that's serious power! YouTube is the ideal place to share your expertise, highlight your course, and showcase your customers and results while you attract and entertain your existing and future clients! It's also a great way to go viral. It aids in generating web traffic and helps you climb up the search engine rankings. keep reading

Make an Impression with Your Clubs Smell Make an Impression with Your Clubs Smell
Andrew Wood
"When [buyers] walk into a house before they actually see anything in that house, because they breathe, they smell. So they are actually getting an impression, whether it's conscious or subconscious, of your home -- just by the way it smells," says Rick Ruffolo, senior vice president of brand, marketing, and innovation for Yankee Candle Company. It's no different in your clubhouse! keep reading